Instagram shows you to the wrong people
The algorithm optimises for engagement, not for taste. Your pieces reach people they do not suit, and miss the ones they would suit perfectly.
For brands
Svoїsta is a fashion discovery platform for niche Ukrainian brands. For every brand we find the users whose taste and aesthetic match its DNA.
Familiar?
The algorithm optimises for engagement, not for taste. Your pieces reach people they do not suit, and miss the ones they would suit perfectly.
Multi-brand showrooms take a limited number of brands and never the full range. New names rarely get in. And even there: not every size, not every collection.
Paid traffic brings everyone. You pay for impressions to people who are into a different aesthetic entirely, and who never reach the checkout.
We look at your site and your Instagram and read the aesthetic, the stylistic voice, the identity. That is the basis for matching you to the right users.
We place you at the top of the selection for exactly those users whose taste matches your aesthetic and your DNA. Less irrelevant traffic, more of the people who are actually your customers.
We are not a marketplace. The user goes to your site and buys there. No sales commission. No intermediary in the transaction.
Svoїsta users are people actively looking for new niche brands. They came to discover, not to re-buy something familiar.
Unlike an offline showroom, we carry your entire catalogue. Every piece, every size, every collection. And every one of them can be tried on online.
Users can try your pieces on themselves right inside the app. It shortens the distance between “I like this” and “I am buying this”.
At this stage working with us costs a brand nothing. Once we are sending you real traffic we will open the extended tools: audience analytics, catalogue management, priority placement. The terms will be revisited alongside that.
For now, one thing only: permission to use your logo and content (photos, descriptions, product information) to show you in search, in catalogue recommendations and in AI try-on.
Svoїsta is a new fashion discovery product. We are building a platform for a real problem: niche Ukrainian brands with character are invisible to their audience, and that audience spends hours hunting for exactly those brands and cannot find them, because there is no single place to look.
We connect the two through taste, not through an advertising budget.
We are in closed access right now. We plan to release very soon, as soon as we have gathered the minimum base of niche Ukrainian brands ready to build a Ukrainian fashion discovery product with us and to champion Ukrainian design at home and abroad.
Write to us. We will tell you more and agree the terms.
Thank you! We will write within 2 days.
Or write to us yourself: hello@svoista.com